Friday, November 21, 2008

Watchmen kicks off in PlayStation Home

So, we mentioned a few weeks ago that we had been busy getting under the skin of PlayStation Home. It is still in closed beta but we wanted to share a little snippet of what we have up to in there so far....

What better than Zack Snyder's Watchmen, from Paramount Pictures, to be the first movie trailer to screen in PlayStation Home. It went live to co-incide with the trailer launch last week and a steady stream of people have been in there to check it out.

The roll-out of v1.0 in closed beta yesterday signals that open beta is not too far away and we will be poised with more news about our adventures in PlayStation Home. This is not the last time Watchmen will be mentioned.

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Monday, November 3, 2008

There's no place like Home

Visitors to this blog could be forgiven for thinking that our virtual world projects happen only within the imaginary confines of Second Life. Not so.

On the contrary, we've been kicking our virtual heels in the closed beta of PlayStation Home for some time now, and after one or two few false starts it looks as though we're on for our first PS3-based promotion.

We can't tell you the name of the movie. But we can promise you that we'll tell you the minute it's confirmed, and that we'll be using all the tricks we picked up in SL (plus a couple of new ones) to make sure that this is the mother of all movie marketing initiatives.