Friday, August 21, 2009

Avatar Day in Playstation Home

James Cameron’s AVATAR is set to be one of 2009’s biggest films and we have the first trailer from the movie live now in Home Cinema. 

Audiences around the world have today been shown the first trailer for the movie on the net as well as in 3D cinemas across the globe and we wanted to make sure that Home residents got a piece of the action too.

Over 10 years in the making, AVATAR takes you to a spectacular new world beyond your imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realise his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.

The trailer will be playing in the lobby and in selected screens throughout the weekend and a free limited edition t-shirt is available through one of the many merchandise posters around the cinema.

Hope you enjoy it and (fingers-crossed) we can bring Home more AVATAR related goodies very soon.

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