Monday, May 11, 2009

They came, they saw, they partied.

So opening weekend is over and the marketing campaign has come to a close. But that didn't stop us giving the residents of Home one final party to celebrate Star Trek's release. Last night between 7-9pm (BST) we threw our first virtual party in Home Square. Anyone could come along and we gave away two exclusive uniforms, one male one female, to those that popped by.

As with most events in Home, it turned into one giant dance party. Multiple instances of Home Square ran at capacity and all appeared to be in full spirit. Special thanks to Home users Milnerant and Wip3outs for some great footage on Flickr and Youtube and a big thank you to all who came along. 

Star Trek has already generated a very respectable $112 million at the box office and it will be interesting to see how it fairs this weekend. Nonetheless, this figure pretty much guarantees this won't be the end of the rebooted franchise.

As we continue to find our feet in Home and another campaign draws to a close, our eyes have already turned to the next one. And there is definitely more than meets the eye this time.

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