Friday, April 17, 2009

Star Trek boldly goes into PlayStation Home

Star Trek One Sheet

Following our successful campaign for Watchmen, we are back in Home today promoting JJ Abrams' re-working of Star Trek. A franchise close to many hearts in here in the studio, we are thrilled to be exploring new worlds ways to market movies in virtual worlds.

At 4pm (BST / GMT+1) on April 20th, director J.J. Abrams and stars Chris 'Kirk' Pine and Zachary 'Spock' Quinto will visit Home for an exclusive Q&A with selected press and bloggers from around the world. Following the Q&A, the invited guests will be able to take part in a virtual roundtable within Home, to discuss the movie and answer questions put forward by fans and fellow bloggers through Twitter, uStream and CoverItLive. Both events will be streamed live across the web through an embeddable video player available at

Star Trek Merchandise in PlayStation Home

The Q&A is part of a number of unique opportunities in Home (SCEE only) ahead of the global release of STAR TREK on May 8th.  From today, Home residents will be able to view an exclusive video greeting from Abrams alongside the latest STAR TREK trailer in the Home Theatre. A selection of virtual STAR TREK merchandise e.g. Starfleet Uniforms and T-Shirts, will be available for free in the Threads Store from April 23rd, alongside details of a unique ‘Star Trek in Home Avatar competition’ and the ‘Star Trek Party (in Home)’ where attendees will have the chance to grab some exclusive merchandise and prizes. 

We will have more info on both these events next week here on Silverscreen.

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Anonymous Anonymous said...

Zach Quinto0 was it hard for him to kind of turn off his Sylar character to play Spock. He is playing to hard, very heavy, VERY different roles without a lot of break to get prepared. What did he do to kind of get out of the Sylar mentality to go and play Spock?

April 19, 2009 at 6:29 PM


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