Monday, October 12, 2009

Wolverine Unleashes The Fury In Playstation Home

Following on from AVATAR day, on Friday we launched our second campaign Fox in PlayStation Home, replacing the futuristic Pandora with good old mutant Earth to promote X-MEN ORIGINS: WOLVERINE. It was one of this summer's biggest blockbusters and is now set to hit Blu-Ray and DVD this month.
Official blurb....

From today, visitors to Home Theatre will get a sneak peek of content featured on the Blu-Ray Disc. PlayStation Home residents will also be able to download a set of Wolverine claws and trademark white vest for free, exclusively from the Threads Store. The vest, the first of its kind, will be animated with slashes healing themselves to mirror Wolverine’s special ability in the movie.
Heavily experienced in film promotion and marketing within virtual worlds and across the wider social web, PPC Group is working with both Twentieth Century Fox and Sony Computer Entertainment Europe to deliver this campaign.
Home is a 3D social gaming community that allows PlayStation®3 users to meet, chat, plan, and launch into games together. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.

About X-Men Origins: Wolverine

The X-Men Origins: Wolverine Blu-ray Disc is loaded with bonus material offering fans the opportunity to explore more of the Wolverine legend through commentary by director Hood and producers Lauren Shuler Donner and Ralph Winter, a conversation with Wolverine creators Stan Lee and Len Wein, deleted and alternate scenes, the most comprehensive documentary on the character to date, as well as being the studio’s first ever release featuring “Live Lookup, an interactive BD-Live technology giving fans access to up-to-date filmographies and information related to the film via IMDb. Additionally, with Ultimate X-Mode featuring four distinct viewing experiences, viewers can watch the film in a multitude of ways including Picture-in-Picture commentary from the Director’s chair; pre-visualization storyboards and other thrilling design and trivia features.

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