Monday, November 3, 2008

There's no place like Home

Visitors to this blog could be forgiven for thinking that our virtual world projects happen only within the imaginary confines of Second Life. Not so.

On the contrary, we've been kicking our virtual heels in the closed beta of PlayStation Home for some time now, and after one or two few false starts it looks as though we're on for our first PS3-based promotion.

We can't tell you the name of the movie. But we can promise you that we'll tell you the minute it's confirmed, and that we'll be using all the tricks we picked up in SL (plus a couple of new ones) to make sure that this is the mother of all movie marketing initiatives.



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