>> The shape of things to come <<

The first piece of coverage for 300 in Second Life - a hastily arranged spot in the Popbitch newsletter, going out to 350,000 buzz-hungry sneezers, technophiles and media sluts the day before the expo launches - reproduced here on a nice little blog eponymously named FREE REIN.

So how did we sell it into the source that can't be bought? Well, we didn't... we got lucky.

We seem to be getting quite good at that.